Now You See Me

PHOTOGRAPHY

Sep 8

We are proud to present Now You See Me, an editorial by Barcelona-based photographer Sofia Luz. Inspired by the book of the same name, the series explores lesbian identity through striking visual codes, celebrating resilience, visibility and authenticity. Luz’s bold imagery bridges past struggles with present-day expression, offering a powerful ode to diversity and the beauty of living unapologetically.

Photography Sofia Luz

Balaclava: lro Studio, Shirt: Eseoese, Tie: Pedro del Hierro, Blazer: Sandro, Underpants: Lemāchet, Bermuda Shorts: Lemāchet, Rings: MAPI, Waist chain: UNOde50

Top: TSYRK, Pants: TSYRK, Blazer: & Other Stories, Belt: & Other Stories, Rings: MAPI, Cap: Lemāchet, Necklace: TWOJEYS, Bracelet: DSQUARED2

“The editorial stands as an ode to resilience and visibility, weaving together past struggles with present manifestations of identity, while celebrating the enduring beauty of authenticity.”

Shirt: Lemāchet, Skirt: Lemāchet, Pants: Lemāchet, Denim Jacket: Lemāchet, Rings: MAPI, Bandana: Levi's

Shirt: Sandro, Tie: Pedro del Hierro, Pants: Iro Studio, Denim Jacket: Lemāchet, Rings: MAPl, Bandana: Levii's

Team Credits

CD & Photography: Sofia Luz
Styling: Rita Batlle
MUAH: Júlia Masferrer
Set Design: Andrea Monclús
Model: Mariana
Assistant: Walesca Parrella

About Sofia

Sofia Luz is a Brazilian fashion and advertising photographer based in Barcelona. Her work brings a queer perspective, using representation to open new horizons and imagine possible futures. Believing in fashion and advertising as tools for social change, she experiments to craft a disruptive and confrontational visual language.

Her images give visibility to diverse identities and narratives, challenging norms while sparking reflection and dialogue. Each editorial invites viewers to rethink patterns, celebrate diversity, and experience a bold, meaningful vision.

To see more of her work, make sure to follow her on Instagram

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We are proud to present Now You See Me, an editorial by Barcelona-based photographer Sofia Luz. Inspired by the book of the same name, the series explores lesbian identity through striking visual codes, celebrating resilience, visibility and authenticity. Luz’s bold imagery bridges past struggles with present-day expression, offering a powerful ode to diversity and the beauty of living unapologetically.

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Christian Trippe

Now You See Me

“The editorial stands as an ode to resilience and visibility, weaving together past struggles with present manifestations of identity, while celebrating the enduring beauty of authenticity.”

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